Meta tag dicription

IMO no ranking addition (may be wrong.) IF it’s off topic and unrelated to content does it hinder some Google score? We can almost certainly safely conclude you don’t get benefit from the tag.

Benefits then? If you don’t have content that reflects the site/page content/ search term, then a description tag will help. It also provides the impetus for more clicks then another result with an unclear description. 

However most disagree whether this is actually true since tests are inconclusive. From my perspective it DOES help a small minority and is therefore beneficial for said reasons above. If you, however, have targeted content that will do well as a description, no need for the tag. 

From my tests on eye-tracking and CTR the TITLE tag is usually what people will glance over not the description tag. Having said THAT we still have evidence that descriptions still work.

Case in point? an example used in the keyword density argument–Dell.com

Dell.com ranks for ‘computers’. Sure they have tons of links, but how on earth does Google find title and description tags with the KW computers?! if they don’t have it in their content.

The title tag is derived from a DMOZ listing (with ‘computers’), however, but the meta description is also used and contains the word ‘computers’. So it DOES suggest that if you’re a hermit and were searching for computers, didn’t know who Dell was, (and they didn’t have a dmoz listing), seeing the top ranked site with ‘computers’ in the description (and in this case title) may induce a click.

Keywords density

Copy and paste me recent response….Some SEOs actually look at KW density. I think it’s stupid. If you do the normal optimization for 2-3 keywords per page (i.e. bold the words, in the title tags, header tags) then why are you looking at KW density?

Anything between 0-100% is fine. 100% means you have a page with one word, 0% means you may get traffic through LSI (latent semantic indexing) traffic.

At the end of the day it’s about your content. if you pay attention for LASTING and VALUABLE content to your target market then you will NATURALLY incur keywords throughout the document/page. If you write for search engines then you’ll have to pay attention to your stupid English pages and your keywords densities.

Write for people, optimize for engines, write great content for people, lasting content, valuable content. Stop WASTING time on densities. that’s so 2003.

And with that, stop posting the same crap, ppuuhhlease.

The link

Just as important as the back links, the actual content of the back link is as important.
Because of the overwhelming problem the SE’s are experiencing with Spammers and Black-Hatters overtaking their results and therefore skewing the quality of the overall purpose of their primary intended function, which is search and providing relevant results, each of the main three search engines have introduced, or are soon to introduce an entirely new algorithm that, in purpose, is meant to eliminate the bad, and provide genuine, relevant results, which is what the end-user is looking for.
So Google tweaked their algorithm to place an increased weight on not only back links, but the actual content of the back link. 
What this means is that if I were optimising a web site and one of its keyword phrases were “debt consolidation”, I would create a back link that used “debt consolidation” (actually I would use “Get Debt Consolidation” because you need a ‘buffer’ word before your keywords in ANY circumstance when doing optimization to avoid obvious SEO red flags), and the link description would also include that phrase. So, a good example of this is here:

Expert Debt Consolidation – Get Cheap Debt Consolidation Now. 

This is a basic example. Every web site and back link offer/tool will have different parameters stating how many characters you can use, the length, content, number of caps, number of expletives like “best”, “cheapest”, or “lowest” type. The point I am making here is that you need to take full advantage of the link. You do this with carefully selected anchor text and descriptions. These links need to be carefully created and linked back to SE optimized landing pages that mirror your anchor text and description. These elements are EXACTLY what ALL search engines, especially Google, use to weight or grade the link. 
This, coupled with quality content and the correct keyword density and other SEO elements, are core in the future of obtaining high rankings with all SE’s organically, and PPC at a cost well under what the competition is paying.

How to get backlinks?

50 steps to get links
1. Build a “101 list”. These get Dugg all the time, and often become “authority documents”. People can’t resist linking to these (hint, hint). Like mine at http://www.ppc-manager.blogspot.com. I did a PPC 101 and PPC 102 lists.
2. Create 10 easy tips to help you [insert topic here] articles. Again, these are exceptionally easy to link to.
3. Create extensive resource lists for a specific topic 
4. Create a list of the top 10 myths for a specific category.
5. Create a list of gurus/experts. If you impress the people listed well enough, or find a way to make your project look somewhat official, the gurus may end up linking to your site or saying thanks. (Sometimes flattery is the easiest way to strike up a good relationship with an “authority”.)
6. Make your content easy to understand so many people can understand and spread your message. (It’s an accessibility thing.)
7. Put some effort in to minimize grammatical or spelling errors, especially if you need authoritative people like librarians to link to your site. (Of course based on my posts u know I rarely practice this)
8. Have an easily accessible privacy policy and about section so your site seems more trustworthy. Including a picture of yourself may also help build your authority.
9. Buy relevant traffic with a pay per click campaign. Relevant traffic will get your site more visitors and brand exposure. When people come to your site, regardless of the channel in which they found it, there is a possibility that they will link to you.
News & Syndication
10. Syndicate an article at EzineArticles, GoArticles, iSnare, etc. The great thing about good article sites is that their article pages actually rank highly and send highly qualified traffic.
11. Submit an article to industry news site. Have an SEO site? Write an article and submit to WebProNews. Have a site about BLANK? Submit to BLANKinformationalsite.com.
12. Syndicate a press release. Take the time to make it GOOD (compelling, newsworthy). Email it to some handpicked journalists and bloggers. Personalize the email message. For good measure, submit it to PRWeb, PRLeap, etc.
13. Track who picks up your articles or press releases. Offer them exclusive news or content.
14. Trade articles with other webmasters.
15. Email a few friends when you have important relevant news asking them for their feedback and/or if they would mind referencing it if they find your information useful.
16. Write about, and link to, companies with “in the news” pages. They link back to stories and blog posts which cover their developments. This is obviously easiest if you have a news section or blog. Do a Google search for [your industry + “in the news”].
17. Perform surveys and studies that make people feel important. If you can make other people feel important they will help do your marketing for you for free. Salary.com did a study on how underpaid mothers were, and they got many high quality links.
Directories, Meme Trackers & Social Bookmarking
18. This tip is an oldie but goodie: submit your site to DMOZ and other directories that allow free submissions.
19. Submit your site to paid directories. Another oldie. Just remember that quality matters.
20. Create your own topical directory about your field of interest. Obviously link to your own site, deeplinking to important content where possible. Of course, if you make it into a truly useful resource, it will attract links on its own.
21. Tag related sites on sites like Del.icio.us. If people find the sites you tag to be interesting, emotionally engaging, or timely they may follow the trail back to your site.
22. If you create something that is of great quality make sure you ask a few friends to tag it for you. If your site gets on the front page of Digg or on the Del.icio.us popular list, hundreds more bloggers will see your site, and potentially link to it.
23. Look at meme trackers to see what ideas are spreading. If you write about popular spreading ideas with plenty of original content (and link to some of the original resources), your site may get listed as a source on the meme tracker site.
Local & Business Links
24. Join the Better Business Bureau.
25. Get a link from your local chamber of commerce.
26. Submit your link to relevant city and state governmental resources. (Easier in some countries than in others.)
27. List your site at the local library’s Web site.
28. See if your manufacturers or retailers or other business partners might be willing to link to your site.
29. Develop business relationships with non-competing businesses in the same field. Leverage these relationships online and off, by recommending each other via links and distributing each other’s business cards.
30. Launch an affiliate program. Most of the links you pick up will not have SEO value, but the added exposure will almost always lead to additional “normal” links.
Easy Free Links
31. Depending on your category and offer, you will find Craigslist to be a cheap or free classified service.
32. It is pretty easy to ask or answer questions on Yahoo! Answers and provide links to relevant resources.
33. It is pretty easy to ask or answer questions on Google Groups and provide links to relevant resources.
34. If you run a fairly reputable company, create a page about it in the Wikipedia or in topic specific wikis. If it is hard to list your site directly, try to add links to other pages that link to your site.
35. It takes about 15 minutes to set up a topical Squidoo page, which you can use to look like an industry expert. Link to expert documents and popular useful tools in your fields, and also create a link back to your site.
36. Submit a story to Digg that links to an article on your site. You can also submit other content and have some of its link authority flow back to your profile page.
37. If you publish an RSS feed and your content is useful and regularly updated, some people will syndicate your RSS content (and some of those will provide links… unfortunately, some will not).
38. Most forums allow members to leave signature links or personal profile links. If you make quality contributions some people will follow these links and potentially read your site, link at your site, and/or buy your products.
Have a Big Heart for Reviews
39. Most brands are not well established online, so if your site has much authority, your review related content often ranks well.
40. Review relevant products on Amazon.com. We have seen this draw in direct customer enquiries and secondary links.
41. Create product lists on Amazon.com that review top products and also mention your background (LINK!).
42. Review related sites on Alexa to draw in related traffic streams.
43. Review products and services on shopping search engines like ePinions to help build your authority.
44. If you buy a product or service you really like and are good at leaving testimonials, many of those turn into links. Two testimonial writing tips — make them believable, and be specific where possible.
Blogs & the Blogosphere
45. Start a blog. Not just for the sake of having one. Post regularly and post great content. Good execution is what gets the links.
46. Link to other blogs from your blog. Outbound links are one of the cheapest forms of marketing available. Many bloggers also track who is linking to them or where their traffic comes from, so linking to them is an easy way to get noticed by some of them.
47. Comment on other blogs. Most of these comments will not provide much direct search engine value, but if your comments are useful, insightful, and relevant they can drive direct traffic. They also help make the other bloggers become aware of you, and they may start reading your blog and/or linking to it.
48. Technorati tag pages rank well in Yahoo! and MSN, and to a lesser extent in Google. Even if your blog is fairly new you can have your posts featured on the Technorati tag pages by tagging your posts with relevant tags. 
49. If you create a blog make sure you list it in a few of the best blog directories.
50. Start all over again.

Things to Avoid when You’re buling links

Avoid
• Stay away from link farms (http://www.jimprice.com/jim-lnk.htm#people)
• The site has no possible connection to your subject matter whatsoever. The page they put your link on isn’t linked to FROM any page, meaning it’s floating out there in never-never land and is a ploy to get you to link to their site. 
• The page where they put your link is on a URL a mile long and several directories deep so engines will never find it. 
• The page looks like a farmer’s field with nicely arranged rows of links to hundreds of sites which aren’t necessarily organized in any logical manner, but that doesn’t matter because someone told them the link is all that counts. 
• It’s a link and a link only. No description. No proof the person ever actually reviewed the site. 
• Signs they’ll accept anything that shows evidence of being a “live” link. A true Directory has criteria, frets about the quality of sites it links to and doesn’t have people out begging for links. Instead the reverse is true, with people begging to be let in. 
• Watch for scams such as sub-domain one-way traffic feeders where the page your site is linked to isn’t part of the main website. Study the URLS carefully before you decide to accept a link request. 
• Stay away from FFA sites (Free For All)
• Avoid being on a web site that has pages and pages of links. This is viewed as a Link Farm.
• Stay away from sex oriented, gambling, RX and other unsavoury sites.
• Be aware of the possibility of bad neighbours. If you are on a shared server, do a blacklist check to be sure you’re not on a proxy server with a spammer or banned site.
• Don’t waste your time getting a link from a non-ranking page within a site. The page needs to hold a rank of a minimum PR value of 1 below your landing page, particularly if there are going to be other outbound links to other web sites. If there are not going to be other outbound links, or just a few, then a PR of 2 and above will still boost your ranking and benefit your SERP’s as well as your own PR.
• Stay away from link pages called “Link Partners”, “Links” or the like, especially if the term “link” or “links” is part of the URL
• Stay away from pages that have more than 50 outbound links
If you are looking to build long-term rankings, it takes more work and creativity than just sending out automated emails or joining a linking program. Create a daily “hit list” outlining exactly what you will do. 

Don’t be afraid to pick up the phone. This is the best way to get and keep a link. You can usually find this information at Network Solutions or the web sites “About Us” page. 

Lastly, keep at it! Link building is a marathon, not a sprint. You’ve been given what is probably the most important job that influences search engine results. The work you do today, will put a web site a the top of the rankings tomorrow, and keep them there.

Link tools

Alexa, WebCEO, Arelis and many other tools are available that work in an efficient way, and can be very effective if utilized in the correct fashion. These tools will take your selected keyword and based on the parameters that you set up, crawl the search engines and the top ranking web sites that come up for that particular query. They then pull any available emails from the site, if available, or if there isn’t one available, it will default to whatever you select (i.e. webmaster@ or info@).
So lets say you are searching for back links from sites that are related to women’s under garments for Bravissimo. I would enter “women’s clothing” into the search box and these tools come back with the number of sites that you request. The tools give you the amount of back links a site already has, the PR strength, a relevancy grade and so on. 
These tools have other optional settings to help in your link building schemes.
• Find web sites with link suggestion forms that can be setup to be completed automatically and submitted;(Not recommended)
• Find web sites that link to your competitors
• Find web sites that already link to you (to possibly change the anchor text or add additional deep links)
• Find web sites by doing a keyword search
Investigate the many tools available to find the one that suits your needs the best. Stay away from the cookie cutter approach if possible as link building has been going on for years and most web site owners have received thousands of “canned” requests over the years.